Stand Taller.

The Power Bra® is our original best-selling smart self-correcting posture bra with real time posture muscle training. It has built in intelligent construct with fashion-forward design engineered to strengthen your posture, improve your recovery, and elevate your everyday lifestyle and wellness.

Designed for daily activities, our award-winning, celebrity endorsed, and #1 selling posture bra engages spinal and shoulder muscle groups in real time and naturally guides your body into proper alignment without effort. 

Powered by patented muscle memory technology, it actively engages neuromuscular feedbsck so you can move, breathe, and live better.

Fit Tip: For a more comfortable fit, stretch the armholes 10–20 times before wearing or upgrade to power plus bra. 

How to Wear Forme®?

Forme® is designed to be worn as part of your everyday routine, at work, while traveling, during workouts, athletics, rehab, post surgery, or even while sleeping.

✔ Begin by wearing for a few hours per day during the first 1–2 weeks to allow the body to gradually adapt to changes in muscle activation and postural alignment.

✔ An immediate improvement in posture may be observed upon wear, without conscious effort, due to the smart apparel's integrated alignment technology.

Full Body Alignment: Pair with the Boost Short, Sculpt+ Legging, and the Arch Booster Sock for complete support.

Advanced Support: Visit our Health Benefits page for guidance on musculoskeletal conditions.

HSA/FSA Eligible: To use HSA/FSA funds, please check out with Flex. Receipts cannot be issued post-purchase.